b. Logos under the stipulations of Law.
Vietnamese Laws as well as other laws on industrial
property in general, normally have no specific regulations on logos,
but the regulations on brands of goods, industrial models, and applied
artistic works are those ensuring the author’s copyright and the logo
owner’s rights.
In the protection of industrial property for logos (brands of goods,
industrial models), the author does not play any important roles. All
the rights and benefits arising when a logo is protected in form of
brand of goods or industrial model belong to the logo owner. In this
respect, most logo owners are only protected when they use such logos
to participate in different activities of production & trade in
certain groups or fields, and they are also protected in such groups
or fields only. The grouping must comply with the stipulations of law.
In Vietnam, the term of protection for a brand of goods or industrial
model is 10 years, as from the date of application submission, and the
owner is entitled to extension for every 10 years.
There is no concepts of any international protection of industrial property
for logos. A logo is only protected its industrial property in another
country in case such country is indicated in the application for protection
as stipulated in the relevant International Agreement to which Vietnam
is a signatory or a participant.
The State Competent Authority for protecting the industrial property
of logos, is the Intellectual Property Department of Ministry of Science
& Technology.
In the protection of the copyright for a logo (deemed to be an applied
artistic work), Vietnamese Laws recognize the rights of two subjects
: The author of the work (logo) and its owner.
As mentioned above, the author is the one who created the work, personally
embodying the work on paper or similar substances. The work owner is
the one who holds the work owner’s rights as stipulated in the Civil
Code, which basically include the rights to material interests brought
about by the work; whereas, the author has the identity rights which
are also specified in the Civil Code. The specific contents of such
rights will be dealt with in the legal section.
In the scope of this paper, we shall no more deal with logos in industrial
property. Now, we should evaluate logo and its role in trading activities,
as well as considering its legality in the copyright.
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